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It makes no difference if you are an old time cowboy, a current competitor, or a new fan of rodeo.
Here is a collection of rodeo photographs capturing the feel and spirit of this great sport in black and white photos with accompanying notes adding to the book's exciting story.

"In any given rodeo, cowboys will hurry over to [Serpa], voices full of anticipation, and ask,'Did you get it? Did you get the shot?'" - Arizona Magazine


"As a photographer in the arena, my job is to record the action every time a chute gate opens - and never get in the way. The worst thing for anyone working on the ground to do is interfere with the action; it's better to get get run over -flattened-than to alter the movement of any animal. You soon learn where to be for the various events, and to keep an eye on the nearest fence to climb-in case you need to get out in a hurry." (from Rodeo)

Louise Larocque Serpa - a self taught photographer - began focusing on professional rodeo events, gaining the trust of competitors, and in 1965,  entered the ring herself - camera in hand - the first woman to be granted that privilege. The subject of articles in publications such as the New Yorker, Interview, and People, she is the recipient of the prestigious Silver Buckle for Best Action Photo awarded by the Pro Rodeo Sports News and Frontier Airlines.

Larry McMurtry is the author of eighteen novels, including Lonesome Dove, Terms of Endearment, and The Last Picture Show.

As one who photographs rodeo action, I really appreciate the quality and content of Louise Serpa's work. Her text is always interesting, informative,and really complements the photos. Rodeo is a timeless work which has a definite place in the rodeo fan's collection of rodeo photos and books - Joe Chernicoff

9-06-01: What a recent buyer of this book has to say about Rodeo:
I just wanted to let you know how much I've enjoyed "Rodeo"! The photography is just incredible! The printing is beautifull---detail in both shadows and highlights. The composition and how she's portrayed her subjects is pure art. I was stunned when I started leafing through the book. Couldn't put it down. I also enjoyed the text written by Serpa. As a new rodeo fan I found it very interesting and learned a lot from it about rodeo. As a photographer, I loved the "war stories" of shooting in the arena! The quality of work portrayed in the book is worth far more than the asking price. I recommend it to everyone.
- Janeen Sanders


Louise L. Serpa inducted into the Cowgirl Hall of Fame in October, 1999

See story on Louise L. Serpa in the October 6, 1999 issue of Pro Rodeo Sports News

Rodeo is a book app. 9"x12" in size, with 88 pages of photographs and text content, including pull out pages. Rodeo sells for $24.95, including S&H.



All prices are in $US
. Use PayPal or for direct check or money/order purchase, please make payable to J.L. Chernicoff, and mail to The Chernicoff Group, 5713 Centralia Street Las Vegas, NV 89129-4905.
For additional information, call 702.65.3010/800.773.1168, fax: 702.656.4728/800.711.7070 or e-mail your information request

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